Klazema Communications | April Klazema (6)

When you hear “content marketing,” you probably think of blogs, social media, and viral videos. However, content marketing has been around longer than the Internet. Content marketing is all about storytelling, and people have been telling stories throughout history. Great storytellers will always attract attention.

Although content marketing may not be new, it has changed a lot over the years, with new channels such as social media appearing all the time. Here, we’ll take a look at what content marketing is now and how to make it work for you.

When done right, content written to rank well functions so well on its own that the

Are you blogging effectively enough to build brand awareness, or are you stuck spinning your wheels?

Let's explore five key tips for effective content writing that you can use right now to evaluate your approach today or shape your strategy for tomorrow.

Is your message reaching the masses, or are you getting lost in the noise?

When the time comes for your marketing to ramp up to a consistent calendar of content production, it may no longer be enough to rely on an internal team.

For many businesses, the first point of contact with new consumers is web content. It might be a blo...

Let's look at five of the biggest areas where your panic over content outsourcing SEO content writing services is genuinely warranted—and how to handle those concerns.

A steady supply of fresh content is oxygen to your online marketing campaigns. Offering value, deliv...

Building your content with the right structure and format will guide eyes to the key facts you want to communicate.

Do you know the stories that numbers can tell you about your online content marketing? Mark Twain mi...

Does your internal team need help producing web content that grabs attention and aligns with your strategy?

Ever feel like your web content strategy is just missing something?

Seasonal and trending topics should be a pillar of your blogging strategy, but how do you incorporate them effectively?

IIf your blog doesn't feature seasonal content, you're missing out—that's just a fact. Evergreen con...

Analyzing and revising content shows a company understands what so many successful marketers have come to learn: the best way to reach your target audience is to meet them where they are and engage them with the helpful, relevant, educational content they want.

When you hear “content marketing,” you probably think of blogs, social media, and viral videos. Howe...

A steady, measured stream of new information is what keeps social audiences engaged.

A well-curated social media presence is a major asset to any marketing program—but what does "well-c...

By using an agency, you can enjoy the benefits of a bigger roster of writers

When you want to engage seriously with a long-term digital marketing campaign, optimizing your websi...