Klazema Communications | Content marketing (4)

When you hear “content marketing,” you probably think of blogs, social media, and viral videos. However, content marketing has been around longer than the Internet. Content marketing is all about storytelling, and people have been telling stories throughout history. Great storytellers will always attract attention.

Although content marketing may not be new, it has changed a lot over the years, with new channels such as social media appearing all the time. Here, we’ll take a look at what content marketing is now and how to make it work for you.

Let's explore five key tips for effective content writing that you can use right now to evaluate your approach today or shape your strategy for tomorrow.

Is your message reaching the masses, or are you getting lost in the noise?

When the time comes for your marketing to ramp up to a consistent calendar of content production, it may no longer be enough to rely on an internal team.

For many businesses, the first point of contact with new consumers is web content. It might be a blo...

Let's look at five of the biggest areas where your panic over content outsourcing SEO content writing services is genuinely warranted—and how to handle those concerns.

A steady supply of fresh content is oxygen to your online marketing campaigns. Offering value, deliv...

Building your content with the right structure and format will guide eyes to the key facts you want to communicate.

Do you know the stories that numbers can tell you about your online content marketing? Mark Twain mi...

Analyzing and revising content shows a company understands what so many successful marketers have come to learn: the best way to reach your target audience is to meet them where they are and engage them with the helpful, relevant, educational content they want.

When you hear “content marketing,” you probably think of blogs, social media, and viral videos. Howe...

Creating cornerstone content increases link building for a high-ranking website.

When it comes to publishing content for your website, you don’t want to trial-and-error it. A much m...

IIn an attempt to minimize costs while maximizing output, many content marketers over the years have...

We have a few questions that you can ask to help you achieve more consistent content marketing results.

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Could content writing be the right fit for you as a writer? Explore our content writing definition and insights, and learn how you can kickstart a career in the field with us.

Web users encounter content created by a business for a specific purpose on a daily and sometimes ho...

Explore these content writing and marketing tips to avoid crucial mistakes.

There have never been more ways to connect with audiences on the web, but there has also never been ...