What's Included in Website Content Writing Services?

Website content writing services fill a critical niche for many businesses marketing themselves online today. The right partner provides important advantages: a consistent voice, a regular supply of content, SEO expertise, and more. What kind of content should your partner be able to produce for your digital marketing efforts, though?

An effective strategy in today's digital economy demands a multi-faceted and multi-channel approach to outreach, marketing, and brand building. That approach requires several types of content to meet differing needs. Finding an experienced partner is just the first step—you should also evaluate what they can provide to meet your needs. Let's look at what that should entail.

The Types of Content You Should Be Able to Order

There are many content niches on the web today. However, there are ultimately about seven major categories of content your partner should be capable of creating for you. Ideally, your website content writing services providers hould be able to produce all the following.

Main website content

Your website is your first and best chance to make a good impression. Main page content is tricky—you want to introduce a lot of information, but you don't want to overwhelm readers. At the same time, you want them to visit other, higher-value pages on your site. With a content writing company on your side, you can nail these fundamentals and shift your attention to more targeted types of web copy.

Landing pages

Landing pages (LPs) aim to inspire visitors to take a specific action, such as learning more about a product or seeing a unique offer. LPs are often linked in social campaigns, emails, and other areas. You can see impressive benefits from good LPs when well-written and structured intelligently. Effective landing pages can boost conversion rates significantly, with sites that have a significant number of targeted LPs seeing better lead generation of up to seven times more than sites with fewer pages.

Pillar pages

Pillar pages are long-form content stretching to 2,000 to 3,000 words or even more. They anchor "topic clusters," or groups of related posts or pages that all interlink to one another. Pillar pages give readers a comprehensive overview of the topic cluster and provide opportunities to learn more. Pillar pages are vital for good SEO, not just a potent tool for users.

Blog articles

Blogs are one of the best ways to build SEO momentum over time while targeting unique long-tail keywords. The only problem? You need a lot of them to achieve that momentum. Working with a content agency simplifies finding the ideas for your blog and producing content based on those ideas.

Product descriptions

Is your ecommerce site set up to sell to consumers, or do your product descriptions leave something to be desired? This isn't the space to repeat the same information ad nauseam. Instead, investing in exciting, informative descriptions ensures you can motivate a visitor to click that "add to cart" button.

Email copy

More than a third of brands are increasing their email budgets as the inbox remains the best way to reach consumers directly. However, the inbox is also one of the most challenging places to make your brand stand apart without good copy and a long-term strategy. Working alongside an agency provides you with resources for both of these things.

Social media copy

From Facebook and Instagram to Twitter and beyond, we all spend a lot of time on social media. Authentic, earnest content is what stands out the most in these spaces. Your content partner can help you zero in on the best approach so you can reach your audience and communicate effectively in social spaces.

Finding a Partner That Supports Your Content Requirements

Not everyone needs every type of content at once—but it's smart to ensure you have the necessary resources. With that kind of partnership, better digital marketing is less of a daunting challenge and more of an exciting opportunity.